August 13, 2014 Leave a comment
Earlier this year Seoul decorated four of their buses with the main characters of the famous Korean cartoon show “Tayo the Little Bus” (꼬마버스 타요). Within a short time it became a huge success. Parents make a pilgrimage to bus stops with their children in order to ride their heroes from the TV show.
All that it took was a pair of eyes and a smile on the front of the bus. On the side and the rear of the vehicles are drawings of the Tayo characters. It’s probably one of the most successful measures to promote the usage of buses towards children and parents. Read more of this post